1. How serious have you been about hiring the disabled?
2. Have you
encouraged diversity in the workplace? Are you serious
about supplier
diversity?
3. Are you a
learning organization? Do you empower employees?
Are you treating
your employees well?
4. Does top
management believe in the importance of integrity
and honesty?
Have conflicts of interest in the organization been
eliminated?
5. Are
leaders seen as servant leaders? What is the ratio of CEO pay
relative to the
pay of the average worker in your organization?
6. Have you helped
the local community in which you conduct
business?
Are you helping public schools by partnering with them
and/or providing
internships for students?
7. Is customer
satisfaction important to your firm? Do you have a
procedure for
dealing with client complaints? Do you apologize when
you make a
mistake?
8. Have you
been showing concern for the environment?
9. Are you engaging
in corporate philanthropy? Have you made the
world a better
place?
10. Does your
mission statement discuss values?
Reprinted with permission from H. Friedman http://ejbo.jyu.fi/pdf/ejbo_vol14_no1_pages_14-20.pdf
The curator of this article, Philip Stephano, is a social media marketing strategist in Bucks County, PA. He is passionate about helping local and regional business around the country to use social media as an effective tool to find local prospects and customers. To learn more about Stephano go to http://about.me/philipstephano
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