A.
Your customers are already on line.
B.
They are google searching for goods and services.
C.
They are either engaged in social media
themselves or…
D.
They are talking to people who are getting
information through social media.
E.
Putting up your company web presence is easy.
F.
Putting up a company web presence is necessary.
G.
Putting up a company web presence is NOT
sufficient.
H.
You have to drive traffic to your business’s web
page.
I.
You have to increase the visibility of your web
presence in a google search.
J.
Having backlinks to your web page or landing
page promotes the value that search engines place on your website or landing
page
K.
One objective of social media marketing is to build
authentic backlinks.
L.
Another objective of social media marketing is to
build keyword association with your webpage.
M.
You want your webpage or landing page to be on
the top third of the front page of a relevant google search.
N.
Social media engagement also builds brand
awareness
O.
Social media engagement is more than
transmitting brand values. It is dynamic.
P.
It allows for a give and take of information, a
conversation.
Q.
Social media is a way to interact with your
customer to get their input.
R.
That input is valuable in shaping the way you
deliver your goods and/or services.
S.
Engaging with your customers, giving them a
voice in your business builds trust.
T.
Building the trust of clients or customers makes
them advocates of your brand.
U.
Having authentic brand advocates increases the
offline word of mouth of your goods and/or services.
V.
Having people talk up your business is called
buzz.
W.
How do you attract your social media audience?
X.
How do you convert that audience into a return
on investment of money and time?
Y.
How do you decide what social media channels to
use?
Z.
How do you analyze all the data to see if you
are on the right track?
The author, Philip Stephano, is a social media marketing strategist in Bucks County, PA. He is passionate about helping local and regional business around the country to use social media as an effective tool to find local prospects and customers. To learn more about Stephano go to http://about.me/philipstephano